In 2021, I was in charge of designing a unique event at ZSL London Zoo, where Bing Bunny came to life from September 20 to October 31. This event was crafted to provide families with an engaging experience, including storytime sessions with Bing and Flop, an interactive trail through the zoo, and numerous opportunities for photos and giveaways. My role encompassed conceptualizing the overall design and creating all the print and digital campaign. The trail was designed to engage visitors in helping Bing with various tasks throughout the zoo and creating a memorable journey for everyone involved. In addition to the print materials, I also led the creative direction for an extensive digital campaign supporting the event. The design concept proved to be so successful that it has been adopted for Bing Bunny events at other venues, including Chester Zoo, Paignton and Newquay Zoos in the UK, and Rotterdam Zoo in Europe. These locations are now hosting their activities with a similar creative approach this summer, extending the fun and interactive Bing Bunny experience to more families.
