This year, I had the opportunity to spearhead the creative direction for the "Bing Bunny Nature Explorers" campaign, a significant initiative launched across several wetland centers managed by the Wildfowl & Wetlands Trust (WWT) in the UK. This experiential event is designed to engage families in exploring the beauty and diversity of the UK's wetlands through the charming world of Bing Bunny. From conceptualization to execution, my role involved leading both the print and digital aspects of the campaign, ensuring a cohesive and engaging experience for visitors of all ages. The project required a deep understanding of how to connect audiences with nature through creative storytelling and interactive design, leveraging the popular appeal of Bing Bunny to inspire young explorers and their families. The campaign's success hinged on a comprehensive design strategy that spanned various platforms, from eye-catching print materials that guide visitors through the wetlands to an innovative digital campaign that extends the experience beyond the physical visit. The website for the event, detailed at https://www.wwt.org.uk/wetland-centres/slimbridge/whats-on/bings-nature-explorers-6/, serves as a hub for information, engaging content, and interactive elements designed to enrich the visitor experience. Leading this extensive campaign has not only been a testament to my ability to drive creative projects from concept to reality but also reflects my commitment to using design as a tool to connect people with the natural world. Through innovative design and strategic digital engagement, the "Bing Bunny Nature Explorers" campaign aims to inspire a new generation of nature lovers, making it a rewarding addition to my portfolio of impactful creative work.
