In my capacity as a Creative Artworker and Designer at XYi Design, a London-based firm with over 24 years of expertise in serving some of the film industry's giants like Universal Films and Paramount Films, I played a pivotal role in transforming and localizing theatrical campaigns for diverse global markets. My responsibilities extended beyond mere design; they required a nuanced understanding of cultural sensitivities and a steadfast commitment to preserving the original's creative vision across all media. Tasked with adapting original artwork into multiple sizes and formats, my role was critical in ensuring that each campaign remained true to its design principles and visual identity, regardless of the market. This involved a meticulous process of localizing content across various materials, from digital advertising to print production, all while navigating the challenges of working within tight deadlines and high-volume environments. The essence of my work lay in balancing the need for rapid execution with an uncompromising focus on quality, detail, and respect for the source material, ensuring that every adaptation spoke effectively to its intended audience without losing the original’s impact.
